Perfumist, an innovative app-based personalized fragrance experience was introduced for the first time « as a pilot » in Aelia Duty Free shops at Nice Côte d’Azur International Airport.
Pioneer in the Travel Retail industry, this Aelia Duty Free service helps consumers choose the best perfume for them in less than 2 minutes.
Perfumist takes our “Here and Nowhere else” concept to the next level!
Besides reinforcing digital presence in-store, Aelia Duty Free beauty advisors use this powerful ever-growing database of 12,000+ perfumes to provide customized perfume recommendations to passengers. Featuring products available in the Aelia Duty Free Nice airport store and available in over 24 languages, this experience is designed to give a selection of the top 10 fragrances for each person, based on criteria like preferred notes, ingredients, brands and price bracket.
Benefits for passengers
✓ The opportunity to identify new fragrances & scents that perfectly match their personal scent profile and preferences
✓ A valuable time saver, enabling them to select the most suitable solutions amongst a myriad of choices in the perfume catalogue
✓ The ability to explore notes and ingredients that define their favorite perfumes
Benefits for Aelia Duty Free beauty advisors
✓ Empowers Aelia Duty Free beauty advisors through relevant insights on fragrances: access to the full Perfumist database
✓ Leverage on accurate recommendations to give professional guidance and reinforce their credibility vs. clients
✓ Enhance the customer experience with an innovative & personalized technology
The results from this two-month pilot are extremely encouraging.