The Chinese culture came alive in Aelia Duty Free during the Chinese New Year period, in the biggest duty-free activation ever seen in its Auckland Airport stores.
The large-scale activation saw 35 entertainers in Aelia's departures store for seven nightly performances. Chinese traditional opera, folk dancers and the iconic lion dance entertained customers and staff alike. The activation was meticulously planned with hours of preparation required for each evening performance.
Lagardère Travel Retail Pacific CEO, Przemek Lesniak, is a big believer in engaging customers with stand-out experiential activations. “This place is unique, with both the multi- cultural backdrop of New Zealand and our passenger profile, and we wanted to celebrate the sights and sounds of the Chinese culture in a unique way.”
With an ever-increasing number of Chinese passengers visiting the Pacific region, this activation ensured this important cultural celebration was shared amongst both international and local passengers travelling throughout this period.