In line with its global strategy of strengthening its brand portfolio and internal brands anticipating the market trends, Lagardère Travel Retail is happy to relesase an upgraded version of its proprietary brand TRIB’S.
TRIB’S is a fast-casual concept designed especially for the travelers and the travel places, offering a large offer of food and drinks and focused on travel facilitation thanks to self-service and a range of services aimed at facilitating the journey. It also exists in a Boutique version including a convenience corner with Relay best-sellers. TRIB’S is present in 4 countries and soon 5, with 30 outlets.
This evolution makes the brand definitely trendy and attractive, with:
• A new brand identity and new brand taglines: “Deli food on the go” for the fast-casual version, and “All you need on the go” for the Boutique version
• A new communication charter: resolutely modern, appetizing and easy-to-understand to facilitate the customer path at each step
• Kiosks and mobile formats from 15sqm fitting in all locations with a differentiating design and an easy-to-navigate layout
• An international website
available in the languages of all the countries where TRIB’S is present: www.tribs.com
TRIB’s new identity will be rolled-out in Abu Dhabi and in France beginning of 2018.