|Lagardère Travel Retail is pleased to announce that it has been awarded the concession to manage seven Duty Free shops for a five-year period in Geneva International Airport.
The award to Lagardère Travel Retail for the Duty Free stores concession at Geneva International Airport crowns the development of a partnership formed many years ago between the two companies.
This new success is in line with Lagardère Travel Retail’s strategy to bring to each of its Landlord partners a customized, efficient and high quality commercial offer.
For Geneva International Airport, the proposed offer by Lagardère Travel Retail will be:
- Audacious, with an Aelia Duty Free personalized concept highlighting all that is best in French speakingSwitzerland, proposing unique “sense of place” areas, in each boutique.
- Innovative, redesigning the customer path to clarify the offer and to increase the interactions at the heart of the boutiques, relying on the fundamental elements of the Aelia Duty Free concept.
-Unique, particularly with the creation of two commercial tailor-made concepts for Geneva: Le Club and Le Studio, offering respectively an exceptional range of cigars & alcohol, and original perfume & cosmetics brands.
Dag Rasmussen, Chairman and Chief Executive Officer of Lagardère Travel Retail stated: “We are extremely proud of this success and we would like to gratefully thank the Management of Geneva International Airport for the trust they place in us. To fulfil the strong expectations in terms of concepts and services of the airport, our teams mobilized their forces to create boutiques expressing the highest international standards in Duty Free and bringing to the passengers in Geneva airport a unique experience, within the framework of a sustainable and responsible investment. This success marks once again our determination to continue constructing our development, based on values of mutual trust, efficiency and quality.”
A redesigned customer path. Here, the boutique at the arrivals.
The Aelia Duty Free concept, applied to all airports boutiques. Here, the GP/GP+ boutique.